Blog

Creative testing insights

Hooks, UGC, AI ads and creative testing for subscription apps and mobile games. Written by the team that makes the ads.

How to Scale App Installs Without Raising CPA

Latest

Creative Strategy

How to Scale App Installs Without Raising CPA

Learn how to scale app installs with stronger hooks, faster creative testing, smarter media allocation, and measurement built for profitable growth now.

All posts

What a Performance Creative Agency Actually Does

Creative Strategy

What a Performance Creative Agency Actually Does

Kids Gaming Advertising That Scales With Trust

Mobile Games Ads

Kids Gaming Advertising That Scales With Trust

Mobile Game Marketing That Scales Profitably

Mobile Games Ads

Mobile Game Marketing That Scales Profitably

Health App User Acquisition That Actually Scales

Creative Strategy

Health App User Acquisition That Actually Scales

Connected TV Ads for Apps That Drive Installs

Creative Strategy

Connected TV Ads for Apps That Drive Installs

HTML5 Playable Ads for Games That Win Installs

Mobile Games Ads

HTML5 Playable Ads for Games That Win Installs

Google App Campaign Management That Scales

Creative Strategy

Google App Campaign Management That Scales

TikTok Ads for Mobile Games Built to Scale

Mobile Games Ads

TikTok Ads for Mobile Games Built to Scale

Meta Ad Creative Testing That Finds Winners Faster

Creative Strategy

Meta Ad Creative Testing That Finds Winners Faster

Influencer Campaigns for Subscription Apps That Scale

Influencer Marketing

Influencer Campaigns for Subscription Apps That Scale

How AI Animated Ads for Brands Win More Tests

AI Ads

How AI Animated Ads for Brands Win More Tests

Creative Strategy for Paid Social That Scales

Creative Strategy

Creative Strategy for Paid Social That Scales

Stop Testing Ads. Start Testing Hooks.

Creative Strategy

Stop Testing Ads. Start Testing Hooks.

6 min

Why Do Fake Mobile Game Ads Outperform Real Ones

Mobile Games Ads

Why Do Fake Mobile Game Ads Outperform Real Ones

7 min

Is Scripted UGC Dead or Did You Just Get Lazy With It

UGC

Is Scripted UGC Dead or Did You Just Get Lazy With It

8 min

Why Creative Fatigue Isn't Your Real Problem

Creative Testing

Why Creative Fatigue Isn't Your Real Problem

6 min

You’re Testing the Wrong Part of Your Ads

Creative Strategy

You’re Testing the Wrong Part of Your Ads

7 min

Most Subscription Apps Are Losing. Here’s What the Winners Do Differently.

App Growth

Most Subscription Apps Are Losing. Here’s What the Winners Do Differently.

8 min

Spiral AI Just Ranked the 500 Best Mobile Ads of March. Here’s What They Tell Us.

Ad Intelligence

Spiral AI Just Ranked the 500 Best Mobile Ads of March. Here’s What They Tell Us.

10 min

Your Winning Ad Is About to Stop Working

Creative Strategy

Your Winning Ad Is About to Stop Working

6 min

Your Ads Are Too Pretty (And That’s Why They’re Failing)

Creative Strategy

Your Ads Are Too Pretty (And That’s Why They’re Failing)

7 min

Why Your UGC Creators Look Nothing Like Your Actual Users (And Why It's Killing Your Ads)

Creative Strategy

Why Your UGC Creators Look Nothing Like Your Actual Users (And Why It's Killing Your Ads)

7 min

The Hook Is the Ad: Why the First 2 Seconds Decide Everything in App Advertising

Creative Strategy

The Hook Is the Ad: Why the First 2 Seconds Decide Everything in App Advertising

9 min

Why Your App Ads Stop Working After 2 Weeks (And How to Fix It)

Creative Testing

Why Your App Ads Stop Working After 2 Weeks (And How to Fix It)

8 min

The Future of Paid Advertising: Automation & AI-Driven Campaigns

Scaling Ads with Automation

The Future of Paid Advertising: Automation & AI-Driven Campaigns

5-7 min

Social Shopping & Influencer Marketing: The Future of E-Commerce

E-Commerce & Online Shopping

Social Shopping & Influencer Marketing: The Future of E-Commerce

7 min

Stepping Into the Spotlight: Annie's Personal Story as Player #536

Brand Storytelling

Stepping Into the Spotlight: Annie's Personal Story as Player #536

13 min

The Psychology of Extreme Challenges: MrBeast's Formula for Engagement

Content Strategy

The Psychology of Extreme Challenges: MrBeast's Formula for Engagement

6 min

MrBeast’s Formula: Games & Viral Success

Viral Marketing

MrBeast’s Formula: Games & Viral Success

6 min

TikTok's Future: 2025 Newsflash and What’s Next

Social Media Spotlight

TikTok's Future: 2025 Newsflash and What’s Next

6 min

Instagram in 2025: The Only Guide You’ll Ever Need

Social Media Trends

Instagram in 2025: The Only Guide You’ll Ever Need

10 min

Mastering Facebook Creative Testing Strategies for 2025

Ad Campaigns

Mastering Facebook Creative Testing Strategies for 2025

7 min

Influence Meets E-Commerce: How Instagram and TikTok Drive Sales

Influencer Marketing

Influence Meets E-Commerce: How Instagram and TikTok Drive Sales

8 min

From Likes to Buys: The Rise of Social Commerce and the Creator Economy

Social Media Strategy

From Likes to Buys: The Rise of Social Commerce and the Creator Economy

8 min

New Year Advertising Trends and How to Prepare for 2025

Marketing Strategies

New Year Advertising Trends and How to Prepare for 2025

6 min

Campaigns That Drive Engagement and Results in 2025

Advertising Methodologies

Campaigns That Drive Engagement and Results in 2025

9 min

The Psychology Behind Creating a Christmas Campaign

Holiday Marketing

The Psychology Behind Creating a Christmas Campaign

8 min

Designing Irresistible Christmas Ads for 2024: A Festive Guide for Brands

Christmas Campaign Strategies

Designing Irresistible Christmas Ads for 2024: A Festive Guide for Brands

8 min

How to start your Christmas sales

Holiday Marketing Strategies

How to start your Christmas sales

10 min

Untraditional marketing beats Traditional marketing

Digital Marketing Trends

Untraditional marketing beats Traditional marketing

12 min

From UGC to EGC: How Authentic Content is Revolutionizing Marketing in 2024

Content Marketing

From UGC to EGC: How Authentic Content is Revolutionizing Marketing in 2024

12 min

Turn Viral Trends into Organic Growth: Our Proven Strategy for Marketing Success

Marketing & Media

Turn Viral Trends into Organic Growth: Our Proven Strategy for Marketing Success

12 min

Maximize Your Black Friday Sales

Holiday Marketing Strategies

Maximize Your Black Friday Sales

5 minutes

Maximize Your Marketing Impact This Singles' Day 2024: Guide for Brands

E-commerce Marketing

Maximize Your Marketing Impact This Singles' Day 2024: Guide for Brands

5 minutes

UGC Content - Giving Stay at Home Moms the Chance to Earn

UGC Content

UGC Content - Giving Stay at Home Moms the Chance to Earn

5 min

Mastering the Art of Video Hooks in 2024: Captivate and Convert Your Audience

Advertisement

Mastering the Art of Video Hooks in 2024: Captivate and Convert Your Audience

4 min

Choosing the Ideal UGC Platform: A Creator's Guide

Social Media

Choosing the Ideal UGC Platform: A Creator's Guide

4 min to read

Unlocking the Power of User-Generated Content (UGC) Videos for Impactful Ads

Advertisement

Unlocking the Power of User-Generated Content (UGC) Videos for Impactful Ads

5 min

Navigating UGC Platforms: A Comprehensive Comparison for Your Creator Portfolio

Social Media

Navigating UGC Platforms: A Comprehensive Comparison for Your Creator Portfolio

6 min to read